Keeping your visitors happy – whatever their screen size

Posted on May 15, 2013 by James Gardner

Anyone who has upgraded their smartphone recently will realise just how much technology has moved on. And we often forget that the iPad is only three years old.

Initially, we thought that mobile websites were only being used for finding contact information whilst on the move and in a rush. And I have written previously about how users long ago gave up surfing websites for searching the web. However, observing our own behaviour and reviewing the data provided by Google Analytics reveals that actually many mobile visitors are doing exactly the opposite: they are; in using mobile devices for social media and 'web surfing' whilst ‘killing time’ or watching television in an evening (indeed the Continue reading →

How to Find More Clients for our Veterinary Practice Using the Internet

Posted on May 15, 2013 by juliegardner

Internet Marketing Techniques for Vets

Veterinary practices are set up by people who enjoy working with people and animals. The expertise of vets and practice staff is in these areas but of course, they are also a business. How to find more clients can be a challenge.

Traditionally vets have relied on word of mouth and the local area to find new clients but in this day and age when neighbours know each other less well, the first port of call for most pet or large animal owners looking for a new vet will be the internet. There are approximately 2900 people searching for "bristol vets" each month in the UK. Will your veterinary practice be found when someone types in "vets in Bristol" or "small pet vet, Continue reading →

5 Landing Page Pointers for Increasing Your Conversion Rate

Posted on May 13, 2013 by James Gardner

Watch this short video to learn the five key steps:

Define your objectives
Know your audience
Get the design right
A clear call to action
Test, measure and tweak

Award for WSI Email Marketing Services from Constant Contact

Posted on May 9, 2013 by juliegardner

All Star Award for Email Marketing Services

WSI is pleased to announce that it has just been awarded an All Star Award by one of the email marketing platforms we use for our clients. Constant Contact supplies business grade email marketing solutions. It has introduced social media integration and event marketing among other techniques into its platform which potentially enables much greater reach than a client's own email marketing list would initially allow. We provide email marketing services via the Constant Contact platform to help our clients retain and engage customers and grow their businesses. Working with several companies over the past year or more, WSI has been recognised for its:

Consistently high open Continue reading →

Enhanced Google Adwords Campaigns: Three months on

Posted on April 16, 2013 by juliegardner

Enhanced Google Adwords Campaigns: Some Benefits and Difficulties

Google introduced its new enhanced Adwords campaigns in February this year. All Adwords advertisers will be expected to upgrade to these new campaigns by July 22 2013 when all campaigns will automatically be upgraded. Here at WSI, we have been busy working to introduce the various benefits offered by enhanced campaigns to the Adwords campaigns we manage for our clients.

What are enhanced Google Adwords campaigns?

By introducing enhanced Adwords campaigns, Google hopes to enable advertisers to more easily reach people in a range of locations using a variety of devices (computers, tablets and mobile phones). This avoids the need to create separate campaigns Continue reading →