Your website should never be considered “finished”

The roots of small and medium business web design projects having sprung from the late-1990s dominance of web design by printers and graphic designers. The development of the website has been considered analogous to the development of a brochure, pamphlet or booklet.  That is to say, it is a project with a start, middle and end. Once completed it is forgotten about for another 3 to 5 years until the next “big heave”.

This is not been the case for large organisations; for example Amazon started to build their website back in the mid-1990s and if you spoke to someone at Amazon today they would say their website is still not finished and never will be.

Why is this?

Amazon’s in house marketing team  Continue reading

Global innovator in modern marketing techniques Hubspot speak at the WSI Digital Summit at Microsoft HQ, London

Conor Douglas of Hubspot spoke at the WSI Digital Summit in London this week on the subject of how marketing has changed (and will continue to change) and businesses need to recognise this.

Do you know a business that would like more visitors to its website, more leads for its sales team — and more customers to fuel growth? Of course you do! We all know businesses that want to grow. There are millions of them.

Now, do you love getting cold calls from eager sales people during dinner? Or spam emails with irrelevant offers in your inbox. How about pop-up ads when you’re trying to read an article on the Internet?

No? I didn’t think so. And, as it turns out, most other people share your sentiment.

The Continue reading

WSI Celebrate 10 years in Digital Marketing in Worcestershire

Simon Thompson - WSI Digital Marketing Consultant, Malvern, WorcestershireDigital Marketing Specialists WSI based in Malvern, Worcestershire, are celebrating their 10th year in business and continue to expand their range of services to local companies.

WSI started out in Internet Marketing in 2004, when the domination of Google was gathering pace, and smaller companies were just realising the true potential a well-developed website could have for their business. Of course now a company’s online presence is just as important as its offline strategy and WSI Internet Marketing Services have grown and developed with those changes.

Social media, Search Engine Optimisation and online advertising with Google AdWords, are all high up the list of any successful businesses marketing strategy.

Simon Continue reading

What’s it all about? Why are you on this Internet thingy anyway?

I was reading a recent article from Thomas Petty (a WSI colleague from California) that crystalised a few things in my mind about my pitch to prospective clients.

Ultimately, the end result that we WSI are seeking for our clients, is that they get more business and their bottom line gets bigger.

This is achieved through high quality content that speaks to your target prospect on a one to one basis explaining how you can solve their problems.

This needs to be repeated in different ways with different words as not all people will express their problems in the way that you do. So talk to real people and take note of how they express their problem to you – the words they use.

If these are different to how you would Continue reading

Google “Not Provided” how this impacts SEO and Website Conversion

In the last few months Google has accelerated the hiding of “search keyword” data to websites making it harder to optimise for site engagement, conversion and measure brand performance and Search Optimisation performance.

Background on Google "not provided"
Normally when someone visits your site via a search engine, the "search keyword or phrase" used to start that search is provided to the destination website.  Around 18 months ago, Google chose to withhold this information, when the search was carried out on a secure Google page.

In practice this had limited impact, affecting users logged into their Google account, where the Search page was offered as a secure HTTPS page. In the early Continue reading