Making Digital Marketing Work for your Business | WSInetMarketing

Just been reading ‘Outliers: The Story of Success” by Malcolm “The Tipping Point” Gladwell. An interesting read with the main hypothesis that expertise is substantially down to practice. Many of the people we regard as geniuses have three things in common: a minimum threshold of intelligence / aptitude, circumstances including when they were born…..and 10,000 [...]

Last year Google brought us the Panda update which was aimed at weeding out the poor quality sites. Typically sites that contained poorly written articles around a niche subject that were designed soley to make money from the Google Ads plastered all over them. They were paid by the advertisers whenever some unfortunate person visited [...]

Just back from the annual WSI Excellence and Innovation (E&I) conference in Paris which was attended by over 150 consultants from Europe, Middle East and US.  Great to see a big growth of high calibre consultants from France and Switzerland.   Just reviewing my notes from last year’s E&I and staggering how much that was new [...]

Using QR Codes properly can increase sales and engage customers as well as accessing important data. Putting together a good marketing campaign using QR codes effectively cn be achieved by following these 5 tips: 1. Have a Purpose Have clearly-defined objectives, ranging from collecting email addresses, distributing coupons or providing information. 2. Give a Reason [...]

Social networking has expanded with Google+ Pages, which brings new opportunities for social media marketing for businesses. Google+ Pages has similar attributes to Google+, adding people to circles (with permission), editing profiles, sharing content via different formats and creating Hang Outs. So how can Google+ Pages benefit you? Avoid the Clutter With other mediums such [...]

Marketing activity over Christmas is usually slow but you can boost your marketing strategy productively by using an email marketing campaign. Being asked to be put on your mailing list means that they want to receive information, so you can boost your Christmas sales by keeping everyone on the mailing list up to date. Follow [...]

When Facebook emerged, it began to challenge the leadership of Google, previously the undisputed champion of online marketing. Google fought back, looking to diversify its product offering to enhance its presence in social networking, with failed measures such as Google Buzz. However, the internet giant is back with Google+. This is currently in beta phase [...]

IF you have seen a QR code in use, you will recognise it as a little square with a combination of dots and lines. QR codes are two-dimensional (2D) matrix barcodes holding thousands of alphanumeric characters of information, storing more data than standard barcodes including URL links, geo co-ordinates and text. QR codes are read [...]

Evolving from a medium where budding writers share their opinions, blogging has become an excellent online marketing weapon, allowing you to communicate and interact informally with your customers. What are the advantages of a good blog? Gain more web traffic from the search engines Correspond effectively with existing customers Provide a hub for your social [...]

Google today made a change to the way it displays brands.   If a user searches for a phrase which Google believes is a brand (or company name) then it will now display half a page of sub-links with descriptions.   This is a significant extension of the existing “site links” which were single line text links [...]