Facebook has become an important element of internet marketing over the past 5 years and one of the emerging benefits is Facebook advertising. If you currently use paid for internet adverting then you should consider this medium.
What is a Facebook Ad?
Facebook currently has over 500 million users and if you are one, check out the ad banners in the far right column. Now imagine how many people those ads can potentially reach…24 hours a day, 7 days a week.
What Are The Advantages?
Facebook ads can be considered as an evolved version of paid search (PPC), allowing you to target a very precise audience. This is achieved by using the chosen user profiles to reach an audience basically of your choosing.
Is it Difficult?
All you will need to get started is your page address, an image, a title and body text. Facebook requires basic information regarding your target audience, for example, age, gender, interests in order to get you a demographic projection.
Is It Expensive?
Two options are available to you as per traditional paid for ads: cost per impression or pay per click. You can either pay for a pre-defined amount of ‘clicks’ on your ad or per individual click-through. Research into what would be more suitable for your business.
Facebook is firmly in our society as an invaluable marketing channel. Whether you use it socially or for improving business, it reaches a huge audience. If you need help with your social media marketing activities, call 0845 345 2592.
