If you want to make an impact online, choose online video content. Youtube has almost single handedly contributed to the increasing power of video. Check out the facts:
- Every day, Youtube exceeds 2 billion views, almost double the prime-time audience of all 3 major networks in America
- On average, every viewer spends 15 minutes a day on Youtube
- 24rs of video are uploaded each minute
- 70% of traffic to Youtube comes from outside of the US. (Source: website-monitoring.com)
How can you use video content within your marketing campaigns for best success?
Your Own Website
Launch your online video presence by embedding a video on your website. Youtube provides a ready-made code that can be placed on your site or blog. For added replay hits, simply add a share button.
Paint A Picture
Grab attention by placing a video on your landing page. A visual summary of your product or service gives undecided visitors another reason to stay on your site. Use the power of interactivity and engage the viewer.
Online Advertising
Video advertising is recognised as being amongst the highest-converting within internet marketing. Google captured 43% of the online video market share in 2010, with almost 13 billion downloads each month.
Mobile Platforms
Thanks to the evolution of the smartphone, in particular Apple’s iPhone, we can now access video on our mobiles. Make sure that your video player is compatible with mobile devices in order to get more hits.
Video is increasing in popularity as a marketing medium and if you are prepared to be creative, it needn’t cost too much. Let us help you with your video marketing strategy. Call 01454 261111.
